Every business dreams of global reach, which would also mean planning localization strategies, including writing for translation from day one. As easy as it may sound, creating content that smoothly adapts across all the possible languages and cultures does need […]
Google’s global search market share dropped below 90% for the very first time in 2015. It now sits at a comfortable 89.62%. That sounds like a fair statistic until you realise that that’s not the case in China. Here, Google’s
Pharmaceutical labels are more than packaging. They contain dosage instructions, safety warnings, storage conditions, and ingredient details that protect patients and guide healthcare providers. In international markets, accurate label translation is essential, as even a single mistake can cause compliance
English is said to have more words than any other language. But is that really true? Linguists have been trying to count words in different languages for over a century, and they’re still arguing about the results. Some estimates claim
Entering or expanding into a new market is a major opportunity for pharmaceutical companies, but it also exposes them to strict and varying rules across regions. Without preparation, even the most promising product can face delays, rejected applications, or costly
In early 2024, Bumble stumbled. They rolled out a billboard campaign, claiming “A vow of celibacy is not the answer.” What was supposed to be an empowering message about sexual agency quickly turned into a campaign that shamed personal choices
Colgate is a known name in the world of oral care, and it has spread to over 200 countries in its 200+ years of existence. That success is closely tied to you being able to buy Colgate Vedshakti in India.
When an e-commerce brand expands beyond its home market, it faces one of its biggest challenges: how to connect with international customers in a way that feels natural, trustworthy, and authentic. While the internet provides global reach, consumer trust is
China’s pharmaceutical market is growing quickly and is now one of the largest in the world. Because of this, drug registration with the China NMPA (National Medical Products Administration) is more important than ever for companies planning to enter or
You’re going global with your business, and that’s exciting – but you can’t be translating existing keywords and expecting magic to happen. International keyword research is a whole different ballgame, and if you aren’t playing by the right rules, you’re
If you’ve ever managed a translation project, you know the headaches. You deal with endless email chains with translators. Files get lost somewhere between teams. Quality varies wildly from one linguist to another. Your translation workflow becomes a maze of
In 2018, a pharmaceutical company’s clinical trial in Latin America faced a devastating setback. A critical dosage instruction was mistranslated in patient questionnaires. This led to misreported adverse events and a six-month regulatory delay. The root cause? A simple translation
