Google’s global search market share dropped below 90% for the very first time in 2015. It now sits at a comfortable 89.62%. That sounds like a fair statistic until you realise that that’s not the case in China. Here, Google’s
English is said to have more words than any other language. But is that really true? Linguists have been trying to count words in different languages for over a century, and they’re still arguing about the results. Some estimates claim
In early 2024, Bumble stumbled. They rolled out a billboard campaign, claiming “A vow of celibacy is not the answer.” What was supposed to be an empowering message about sexual agency quickly turned into a campaign that shamed personal choices
You’re going global with your business, and that’s exciting – but you can’t be translating existing keywords and expecting magic to happen. International keyword research is a whole different ballgame, and if you aren’t playing by the right rules, you’re
Did you know that as of February 2025, over 5.24 billion people use social media? That’s almost 63.9 % of the entire world’s population. That’s 5.24 billion potential customers scrolling their feeds right this second. With that sort of potential,
Did you know that some languages that are spoken today have been around for nearly 6,000 years? While most modern languages have evolved over just a few centuries, there are still some ancient tongues that have survived empires and wars.
A single mistranslated word can mean the difference between life and death. Which means medical terminology translation becomes far more than merely converting text from one language to another. Take, for example, when Willie Ramirez fell into a coma in
Here’s a question that should keep every global marketer up at night: Why are you throwing away a massive chunk of your holiday marketing budget? Because that’s exactly what happens when you take your domestic campaign, run it through a
Here are some statistics that should make publishers sit up: the global translation market is projected to exceed $45 billion this year. And the global books market is expected to reach a staggering $192.12 billion by 2030. Unfortunately, though, only
China’s digital market is massive – and still growing. If you’re ignoring it, you’re missing out on some serious business. We’re talking about a market that’s hit $53.4 million in digital advertising in 2024 alone. By 2030, this figure is
Medical records translation doesn’t get nearly as much attention in global healthcare as it requires. Whether you’re running a hospital, managing a clinical trial across borders, or helping patients seek treatment abroad, the way you handle medical records in different
Most companies won’t admit this, but they’re actually burning cash on translation mistakes that could have been easily avoided in the first place. Literal translation mistakes can cost businesses millions annually. We’re talking about companies that went viral for all
