Iris Luo

Going Global

Baidu SEO: The Ultimate Guide to Rank on this Search Engine

Digital marketing strategies from the West don’t always translate well in the Chinese market. With a different digital ecosystem, platforms, and user behavior, one of the biggest challenges for international brands is mastering Baidu—China’s leading search engine. You can think

Going Global, T9N & L10N

How to Improve Translation Quality: 8 Effective Ways

As you expand into global markets, translation quality directly impacts your brand’s credibility and success. Whether it’s a product manual, legal contract, medical report, or marketing campaign, poor translation can lead to misunderstandings, customer complaints, or even legal disputes. In

Language & Culture

What Are the Most Spoken Languages in Taiwan?

Located in the heart of East Asia, Taiwan is a fascinating blend of modernity and rich cultural heritage. Its vibrant cities, such as Taipei, Kaohsiung and Taichung, showcase cutting-edge technology and bustling urban life, while its many cultural landmarks, such

Going Global, T9N & L10N

A Guide to Different Types of Interpretation

Interpretation is the art of transforming a message from one language to another through oral or sign communication. Unlike translation, which deals with written text, interpretation focuses on real-time communication, interpreting spoken language into the native or preferred language of

IP & Patent

Tips for Patent Application in China

The economy can enhance innovation and drive development. Intellectual property protection is crucial when entering overseas markets. Take patent applications in China, for example: According to the World Intellectual Property Report 2024, China has led the number of patent filings

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