According to the 2025 Nimdzi survey data, average MTPE adoption has surged from 26% in 2022 to nearly 46% in 2024. This shift reflects a fundamental change in global business approaches to multilingual content creation. Companies expanding into new markets
Brands like Apple and Nike are known worldwide. They keep their main message the same, but change how they talk to people in each country. That’s the power of global branding. Today, people want brands that understand their language, values,
Expanding into global markets requires more than just translation. For countries across the Middle East, North Africa, and parts of Asia, many languages are written from right to left (RTL), such as Arabic and Hebrew. These markets present significant business
If you’ve done business in Singapore, you must have realized how diverse and culturally rich the country is. Every day buzzes with people from different regions speaking English, Mandarin, Malay, Tamil, and more. That mix of languages makes accurate translation
Translation fails happen more often than you might think. Even the biggest brands have made mistakes that turned into public relations disasters. These translation examples show how important careful, culturally sensitive localization is when entering new markets. When companies expand
A poorly chosen term can confuse customers, damage trust, and delay product launches. In global markets, a simple language mistake can cost companies millions. This is why terminology management is not optional but essential. Terminology management means creating, maintaining, and
Localization is something you experience every time you use a global app to order food and see the prices in your currency. You can easily play a video game where characters speak your language. Shopping on websites that accept your
Google Play has over 3.5 million apps, and the Apple App Store hosts more than 1.6 million, so getting noticed is harder than ever. Given the abundance of options, developers globally ask a common question: how to promote an app
eCommerce copywriting is one of the hardest parts of running an online store. It gets harder when you add more products or sell in other countries. Many store owners find it tough to write clear and interesting product descriptions. Luckily,
According to Ethnologue, we have over 7,000 languages spoken globally. Still, misunderstandings, delays, and lost opportunities are drawbacks of language barriers. Their influence extends to fields such as medicine, academia, international trade, and diplomacy. Communication problems in business cost money
Media localization has become necessary for international movies and TV shows. However, the problem often lies in the method, as some viewers prefer subtitles while others opt for dubbing. In each case, both methods come with their pros and cons.
Every organization, business, or specialist who intends to print a quality piece needs reliable desktop publishing (DTP) software. The good news is that various DTP software programs in 2025 serve users across various industries. Each of these tools, however, comes
